Maddie Callewaert

I am a perfectionist who is driven and passionate about the process of designing. I am interested in gaining experience in all kinds of design but would love opportunities in brand identity, typography, and possibly illustration.

I knew I wanted to pursue graphic design because it challenged me to solve visual problems in everyday life. I will be a valuable addition to any design team with my versatile style, eye for detail, and desire to grow and expand my skills. 

C A P S T O N E

PKLBL.

Pickleball is a unique and increasingly popular game that combines tennis and badminton for all ages, is easy to learn, and provides great exercise. I created a brand campaign targeted to women known as PKLBL because the game has allowed players to be matched solely by ability rather than being separated into gendered categories. PKLBL is a full rebrand, which includes a shortened name/ identity system, packaging, paddle design, and app design that connects casual and competitive players.